Activision: Our digital business doubles Zynga’s

Publishing giant Activision Blizzard claims that its digital operations far outstrip those of social games phenomenon Zynga.

During a conference call following the publisher’s Q2 financial results, executives told investors that the FarmVille firm posed no threat to Activision’s business, according to Reuters.

"Last year, our digital business alone generated about double the revenues and operating income than Zynga did," said the publisher’s chief financial officer Thomas Tippl.

In a presentation of Activision’s financial results, the publisher reports digital revenues of $851m for the six months ended June 30th. This marks a 42 per cent increase since the $600m taken during the same period in 2009.

The publisher has announced that digital revenues accounted for 37 per cent of the $1.1bn generated in Q2 2011. The Call of Duty map packs have been major contributors to this growth.