Brand Map: LittleBigPlanet

With the Move patch for LittleBigPlanet going live recently, GameVision looks at the ongoing success of this relatively recent IP.

With our GameVision survey we asked 6,646 people about the game, of whom 657 had played it; we went on to ask 291 of these about their experience of playing the game in more detail. We present this data in a brand map. A free example of this can be found at MCV Reports, where you can also purchase the full brand map as well as many others.

Like many other games, LBP enjoys an audience that is predominantly (but not exclusively) young and male. However, it does particularly well in attracting an audience of males aged between ten and 24 years old and females aged between 15 and 24.

LBP has done particularly well in generating revenue from additional expansion packs compared to the ‘average game’. The addition of themed level creation tools based on other PlayStation brands (like Metal Gear Solid and God of War) has certainly ignited the creative side of players of the game, and it holds its own in providing free additional content such as various in-game costumes. All of the DLC has really helped to extend the life of this brand and transform it into a world of gameplay opportunities.

So what do players like about LPB? We asked an array of standard questions and what is clear from the responses is that LBP is enjoyed because it is a big feel-good game enjoyed for its discovery and creative aspects.

What we’ll find out from our next data set is the how the Move functionality builds on the happy creative experience of playing LBP.

You can find this and other Brand Maps atwww.mcvuk.com/reports.