Cartoon Network teams up with Xbox for new show

The other kids TV giant, Cartoon Network, has partnered with Xbox to market the arrival of its new hit TV show, The Amazing World of Gumball.

The cartoon – which is developed in the UK – is already a smash hit in the US and is notable for combining 2D, 3D and live action imagery.

The deal with Xbox will see bespoke animations appear on Xbox Live, with Cartoon Network’s parent Turner Broadcasting, the show’s creators and Xbox’s design team working together to create an ‘animated environment.’

This will showcase avatars, videos and wallpapers based on the show, and there will be millions of Xbox credits to give away.