Bandai Namco recruits Hamilton for Project CARS competition

Bandai Namco has teamed up with racing driver Nicolas Hamilton in its latest PR push behind Project CARS.

The half-brother of F1 champion Lewis will judge a competition where children aged six to 14 must design a car of the future. The winning entry will receive a PS4, a frame picture of their design, a certificate and the chance to meet Nicolas.

The competition is run in collaboration with Explore Learning and Project CARS, and entries must be made by May 6th.

Nicolas Hamilton suffers from Cerebral Palsy, but that hasn’t stopped him become the first disabled driver to participate in the Dunlop MSA British Touring Car Championship.

Explore Learning’s head of curriculum Carey Ann Dodah said in a statement: We are always looking for new ways to encourage creativity and engage the imaginations of our members and what better way than to invite them to think about how racing cars might look and operate in the future? One of the main reasons that parents bring their children along to Explore Learning is to help their confidence so they can overcome challenges they come up against whilst learning. Nicolas is a great role model for young people; he’s showing them they can overcome any obstacles to gain success.”

Bandai Namco Entertainment PR and marketing director Lee Kirton added: We’re thrilled to team up with Explore Learning on Car of the future.Dreams, fun and inspiration are what games are all about; by engaging with Explore Learning members, we aim to inspire the next generation of designers.”