Michael Bay directs Need for Speed ad

EA has enlisted Bad Boys and Transformers director Michael Bay to direct a new ad for upcoming street racer Need for Speed: The Run.

However, if you fancy watching it you’ll need to head over to the game’s Facebook page and ‘like’ or ‘share’ the clip. When enough punters have played ball EA will unlock the short.

"Working with Michael and his company, The Institute, was such an honour," Need for Speed: The Run’s executive producer Jason DeLong reckons.

"He’s known for delivering exhilarating, over-the-top, action – exactly what players are looking forward to experiencing in Need for Speed: The Run. We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action."

The game is due out in the UK on November 18th.