VIDEO: Iwata presents a Wii U unboxing "ceremony"

This is something you don’t see every day.

Nintendo boss Satoru Iwata has taken to YouTube to host his very own unboxing video. In which he refers to it as a Wii U unboxing ceremony”, dons a pair of white gloves and says he feels like he’s a host on a shopping channel”.

There’s also a video about Wii U user accounts (of which ten are permitted per console) and Wii U Chat.

But really, just skip all of that and check out the unboxing. This is why we need Japan to remain at the very heart of the global games industry.

Enjoy: