Doodle Jump hops into toy retailers

MCV Staff 15th October 2012 Business News

Lima Sky, developer ofDoodle Jump, has chosen Innovation First to make toys based on the hugely popular vertical jumping game app.

Hexbug maker Innovation First and other toy licensees will work directly with Lima Sky to ensure to ensure products meet the standard of charm and excellence that Doodle Jump fans have come to expect.”

Innovation First will develop a ‘broad assortment’ of novelty, collectable and robotic toys and will also team up with Gund (a division of Enesco) to design a collection of premium and value priced plush toys.

Retail partnerships for the summer 2013 global launch will be announced shortly, along with dozens of other licensees in every product category.

Sister site ToyNews has more details.

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