Publisher EA is to give its NASCAR racing a brand a drastic makeover with the release next February of new Wii racer NASCAR Kart Racing.
The firm recently admitted that it has struggled to establish its sports brands on Nintendo’s machine – and the targeted thinking behind this family-friendly reinvention is immediately apparent. The game will not only feature Mario Kart style cartoon visuals, but also a range of comedy weapons.
CasualGaming.biz has the full story – click here to take a look.
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![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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![Positive Play 1 [Sponsored] Positive Play: How EA is making the games industry a more welcoming place to work](https://mcvuk.com/wp-content/uploads/Positive-Play-1-310x165.png)
