EA points to possible casual acquisitions

Publisher EA has heaped praise on the emerging business models being pioneered by the online casual games market, fuelling the fire in the bellies of those who still believe the company is on the hunt for a big casual acquisition.

We’re in investment mode,” COO John Pleasants stated. We have huge regard for companies like Playfish. They don’t have high customer acquisition costs and they’re getting users to bite on micro-transactions from the start.

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