MCV/DEVELOP News, events, research and jobs from the games industry
Codemasters has splashed the cash on its Grid 2 marketing campaign. The upcoming racer is getting a bumper six-week online ad push, TV advertising with Virgin TV, and activity targeting tablet and smartphone users. The publisher has also teamed up with 300 Esso garages, as part of a ‘text-to-win’ Rockstar …
Read More »Warner Bros invests big in the UK development scene
Warner Bros is launching a new programme of investment in skills and training for aspiring game developers and creative industry talent in the UK. To begin from September 2013, the multi-year scheme will feature scholarships with work placements, mentoring, apprenticeships and training courses for young people across the company’s UK …
Read More »MP criticises lack of female representation in UK games development
Labour MP for Newcastle upon Tyne Central Chi Onwurah has asked Parliament to address the lack of females employed in UK games development. The call to action was made last night in a discussion about low-level female employment in the tech sector ahead of today’s International Girls in ICT Day. …
Read More »MCV Awards: See the opening video here
The forever popular MCV Awards opening video has become the highlight of the annual trade show – and now you can see it online right here. Featuring a larger UK trade cast than ever before, the MCV Awards 2013 opening video features a number of the country’s leading video games …
Read More »Google: Our low tax bill is fine because we bring so much to the UK
The executive chairman of Google has argued that the company’s minute UK corporation tax bill is entirely justified. The company came in for fierce criticism when it emerged that it paid just 6m in UK corporation tax in its last financial year. That’s for a company worth over 175bn. But …
Read More »Injustice: God Among Us is this week’s No.1
Warner Bros’ new fighting game Injustice: Gods Among Us is the new UK No.1. It’s the first Warner title to top the UKIE GfK Chart-Track All Formats Top 40 since LEGO Batman 2: DC Super Heroes in mid-2012. The game improves upon the performance of its spiritual predecessor Mortal Kombat …
Read More »First PS4 UK TV ads planned for Champions League final – report
Sony will use May’s Champions League final to kickstart its PS4 marketing drive. PS4 Daily reports that SCEE has booked a slot during the May 25th event, which will be aired on ITV. Sony is already an existing Champions League sponsor having penned a deal reportedly worth $40m. The Champions …
Read More »IAP IN PICTURES: 10 games that broke the in app payment mould
The Office of Fair Trading this morning announced that it is to investigate in app purchase strategies employed by video games publishers. The move is a result of concerns that some customers – primarily children – are unwittingly spending sizable sums on content in games which, when they are initially …
Read More »E3 2013 countdown: two months to go
There are just two months to go until what is being tipped as one of the most important E3’s yet. The three-day, can’t-miss event is billed as where the video game industry unites to launch, showcase and experience the future of games. E3 brings together tens of thousands of highly-qualified …
Read More »The Japanese video games market actually GREW in the last 12 months
The Japanese video games market grew by 1.2 per cent year-on-year for the 12 months ending March 31st. No, that is not a typo. It’s the first annual growth the Japanese industry has reported in five years. Tech In Asia reports that the region’s games market hit $4.6bn in the …
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