FEATURE: Apple vs Nintendo

MCV Staff 4th March 2011 Business News

Yesterday two of the most important companies in games and technology, Nintendo and Apple, held keynotes back to back. The Nintendo keynote at GDC primarily concerned the 3DS and filling out its marketing story, while across town Apple unveiled the iPad 2 and its particular brand of fanfare.

However, something a little bit special happened: Satoru Iwata (CEO of Nintendo) used the last ten minutes of his keynote to deliver a talk that conveyed a complex and difficult time for game development. Then Steve Jobs told the world that Apple have paid out over two billion dollars to developers through its iOS ecosystem.

These events literally happened within minutes of each other. If you ever wanted a vertical slice of what’s happening in the games industry, this was the moment to witness.

To read the full feature, click here.

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[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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