Fluid scoops design awards

Ad design specialist Fluid has picked up three awards
for creative efforts in the games industry.

At the Rose Design Awards, the company took home two gold awards for best online and offline promotion in the new gaming category. Meanwhile, at the Cream awards the firm won silver for best website. All of the awards were for Fluid’s work on the House of the Dead: Overkill campaign.

We’ve been working within the games industry for well over 14 years and although we’ve won awards for our brand-based work the wider design community has never really been interested in anything to do with games,” said Fluid’s creative director James Glover.

This was obviously a huge shame as the days of blown up screenshots are long gone and there are some beautiful examples of artwork and design in many of the contemporary campaigns.

Winning these awards means so much as it signifies that the wider design world is really starting to acknowledge games,” he continued.

For gaming artwork to be awarded over brand artwork really shows how far the sector has come.”