Former SCEA boss Tretton joins AI start-up

Former SCEA president and CEO Jack Tretton has joined the advisory board of AI start-up Genotaur.

"This is a very exciting time for us at Genotaur as we develop new products and scale our business, focusing initially on implementation within the computer entrainment business,” said Genotaur CEO Tony Simpson.

Jack’s experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur."

Tretton left Sony at the end of March.

Develop has more details.

About MCV Staff

Check Also

jam [Industry news] 70 games release exclusive content as Green Game Jam 2026 goes live globally

[Industry news] 70 games release exclusive content as Green Game Jam 2026 goes live globally

Playing for the Planet today announced the official go live launch of the 2026 Green Game Jam, with 70 participating games beginning to roll out new in-game environmental activations to players worldwide. The games are launching exclusive coral reef and rainforest themed content, events and challenges to celebrate World Environment Day, with yet more titles joining the festivities in September of this year making this year’s Green Game Jam the biggest to date!