[From the industry] Formation Games welcomes industry veterans from Mediatonic, Channel 4, and Sport England alongside newcomers to build its first title CLUB

This is a press release posted in addition to our usual editorial content.

Formation Games, developer of upcoming mobile football ownership game CLUB, today welcomes Ho-Yee Li (formerly of Mediatonic), Claire Charalambos (Sport England), Ross Hammond (Channel 4), and Dillon Powlett (Improbable) to the studio. Joining them is  industry newcomer and apprentice, Poppy Bennett (Tottenham Hotspur FC), affirming Formation’s  commitment to fostering new talent in the video games sector. 

Formation Games was founded in 2021. CLUB is the studio’s first title and the first free-to-play football  team ownership video game that allows players to build and own their own football club. Formation  Games is led by CEO Jonty Barnes, a games industry veteran of 33 years and former General Manager  of Bungie’s Destiny franchise. Formation’s Chair, Alex Horne, is an experienced business leader who  was CEO of The English Football Association for five years.  

Formation Games’ new starters are: 

  • Ho-Yee Li, who joins Formation Games as Senior Producer, will lead production activities  across the studio. Her extensive 16-year tenure in production includes leading positions at  Interior Night and Epic Games studio Mediatonic, where she led an engineering initiative on  the BAFTA-nominated Fall Guys
  • Claire Charalambos joins as Head of Finance, following senior finance roles at Sport England  and The English FA. At the FA, Charalambos was in the core team responsible for the transition  between the former and current Wembley stadiums. 
  • Ross Hammond joins as Senior Graphic Designer. Hammond’s prolific experience at a myriad  of agencies includes projects with King, Google, Chelsea FC, Team Sky, The FA, and recently  with Channel 4 during its recent identity and platform redesign. 
  • Dillon Powlett joins as IT Consultant. Powlett has over a decade of experience in providing  technical support to a range of companies, most recently at the metaverse technology company Improbable and PlayStation London Studio. 
  • Poppy Bennett joins Formation Games as its Multi-Media Marketing Apprentice. This is  Bennett’s first role in the video games industry and marketing at large, following both player and coaching roles at Tottenham Hotspur and Stevenage football clubs. 

“We are not just focused on creating a groundbreaking game; we are committed to establishing an  enduring studio that upholds the highest cultural standards,” said CEO Jonty Barnes. “To achieve this,  we are bringing in a mix of industry top talent and fresh faces into our world of gaming. We are  particularly thrilled to welcome Poppy Bennett, who has joined us through the UK government  apprenticeship scheme. It is crucial for Formation Games and the entire gaming industry to make itself  accessible and welcoming to new talent, as they bring fresh perspectives and innovative approaches.  In the short time that Poppy has been with us, she has already made a significant impact on our company culture with new ideas and her dedication to incorporating authentic football experiences into our game.” 

Currently in closed testing, CLUB is the football ownership entertainment experience where Club  Owners (COs) build their dream club from the ground up. More than management, COs make crucial  decisions on every aspect of their club from their kit, stadium and sponsor, to signing real players  based on real-world data and climbing the leagues to continental glory. With a narrative authentic to  football culture and strategy gameplay from some of gaming’s brightest development talents and  football’s most authoritative leaders, CLUB is a genre-shattering social experience coming to mobile  devices in 2024.  

Investment in Formation Games comes from an array of more than 20 backers and angel investors,  specialising in GameFi, football and media, along with the support and expertise of Formation Games’  investor Advisory Group. 

CLUB will launch on Google Play and Apple stores in 2024. For more information visit ClubGame.app.

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