Games lead charge in iPhone App Store

MCV Staff 10th July 2008 Business News

Coinciding with the launch of the new 3G iPhone, Apple will at 5pm today open the doors to its brand new on-demand iPhone Apps Store – with gaming leading the charge and offering great opportunities for developers.

Apple claims that of the 500 applications expected to be available at launch, over a third will be games-related – and 90 per cent of the service’s offering will be priced at $9.99 or less.

Interestingly for developers, The New York Times reports that Apple does not see the Apps Store as a revenue making machine, but instead as a vehicle for driving iPhone sales.

For more on the development imlications of the service, head over to Develop.

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