IGN to launch new marketing group

IGN has appointed Brad Ramsey as senior vice president of marketing for its new marketing group.

Ramsey joins the company from Yahoo, having worked as vice president of marketing. Ramsey has also worked at eBay.

I’m delighted to announce that on March 17th, Brad Ramsey will fill that role and join us as the SVP of marketing for IGN Entertainment” said general manager Roy Bahat.

Brad, who will report to me and be based in Brisbane, will oversee all of our consumer marketing and work with each of the major functions at IGN to strengthen our brands, acquire and retain audiences, and generally promote IGN Entertainment’s services as aggressively as possible.”

The new marketing group is designed to understand the broader audience of gamers, as well as strengthen and promote the network’s brands.