Katy Perry teams up with The Sims

EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns.

The publisher says Perry will work closely with The Sims Studio to help create in-game accessories, clothing, hairstyles and furniture.

She will also appear in TV ads, online promotions and retail marketing campaigns to help promote future releases in the popular PC simulation franchise. Perry will feature in the Sims 3 Showtime Collector’s Edition which hits shelves in March.

"I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” said Perry.

It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour.Even my cotton candy video screens are in there. I always like to think of myself as a cartoon, and now I’m a Sim.”

EA’s worldwide music exec Steve Schnur added: Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims.

Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims 2 quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humour and fun of The Sims brand.”

Katy Perry is the first music artist to have spent a whole year in the Billboard Hot 100 Top Ten. Her Teenage Dream record contains five No.1 hit songs.

The Sims series has sold over 150m copies worldwide to date.