Big hopes for Gamescom 2011

Ahead of this year’s Gamescom 2011 in August, the executive VP of organiser Koelnmesse has told MCV of his hopes for this year’s gathering.

"With Gamescom 2010 we certainly reached a new level for a games and entertainment trade fair," Oliver Kuhrt stated. "This is confirmed by the overwhelming feedback on the part of exhibitors, trade visitors, retailers and consumers.

"505 exhibitors from 33 countries showed innumerable new products, with numerous Europe and world premieres among them. All in all, more than 254,000 people visited Gamescom, including about 19,000 trade visitors from all over the world and 4,400 media representatives from 49 countries.

"This year’s we’re hoping to welcome 32 exhibitors and nearly 2,000 visitors from Great Britain."

To read the full interview with Kuhrt, click here.