Media & PR

GameSpot UK boss Geoff Inns joins IGN parent

Geoff Inns has left GameSpot parent CBS Interactive for IGN owners Ziff Davis. Inns joins the firm today as VP and MD for Ziff Davis International. He was previously VP and UK MD of CBS Interactive, the parent company of IGN rival GameSpot. He has also held roles at other …

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GMA 2013: A-Z of the UK’s games media set for the big night

The biggest names in the UK games press will attend tomorrow’s Games Media Awards And if you want to mingle with the media, you need to act fast! Just a couple of trade tickets are left, priced at 150 each. Contact Kathryn.Humphrey@intentmedia.co.uk to find out more. Games press from all …

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IGN India: Ziff Davis partners with Times Internet for Indian edition

Times Internet has partnered with Ziff Davis to launch IGN India, a localised edition of the popular games media brand. Times will also launch a localised edition of men’s lifestyle portal AskMen, also a Ziff Davis property. The US editions of IGN and AskMen already enjoy strong readership in India, …

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UPDATED: Xbox One "brings marketers a huge trove of data about what’s going on in living rooms"

Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers. AdvertisingAge reports that Xbox’s chief marketing and strategy officer Yusuf Mehdi told to the Association of National Advertisers Masters of Marketing Conference that the Xbox One …

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UKIE and PEGI defend age ratings amidst ‘tabloid sensationalism’

UK trade body UKIE and age ratings firm PEGI has rejected criticism that it’s not doing enough to prevent children getting its hands on adult video games. Last week, the PEGI age ratings system came under scrutiny after videos showing children younger than 18 receiving GTA V appeared on YouTube. …

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Ginx expands European presence with Player acquisition

Games-centric TV platform Ginx has acquired Player Channel. The moves means that as of 6:00am this morning Ginx is now available to an estimated 13m French homes and a further 3.5m in Germany. The company will also expand its advertising operations to provide for specific ad opportunities for UK, French …

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UKIE proposes merger with fellow trade body Tiga

Industry trade body UKIE said it would like to explore a closer relationship with its counterpart Tiga at its Annual General Meeting today. There have been numerous calls from the industry in the past for a single UK trade organisation to represent developers, and UKIE has now expressed its interest …

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