Media & PR

INTERVIEW: Andrew Wilson, EA Sports

The new EA Sports president has an ambitious plan to have all the label’s games run as connected cross-platform experiences. But, he tells Michael French, that means some tough decisions for retailers, publishers and console manufacturers During your Develop conference keynote last month you said customers had lost interest in …

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INTERVIEW: Steve Nix, GameStop

GameStop may operate over 5,000 bricks and mortar game outlets globally, but it has been pushinghard on downloads and online content. MCV spoke to the man in charge of its digitaldistribution strategy Steve Nix about how his company is helping usher in a new era for PC gaming… All of …

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Sony makes its Move on fitness market

GAMESCOM: Sony has uvneiled its answer to Wii Fit in the form of Move Fitness. Announced at the company’s Gamescom press conference, this new title will be exclusive to PlayStation Move and allows players to exercise with a wide range of minigames. Workouts seen during the demo in Cologne included …

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Interactive Media Institute announces 3 day game event

The Interactive Media Institute (IMI) at Macquarie University in Sydney Australia is set to host GAME, a 3 day event featuring prominent figures in the games sector. The event, which will run from October 27-29, is comprised of a videogames festival, academic conference presentations, and a public debate. Keynote speakers …

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INTERVIEW: Min-Liang Tan, Razer

MCV speaks to Min-Liang Tan, CEO and Creative Director of peripherals specialist Razer, about the company’s newest products Tell us about the Razer Mouse Bungee. Why update this accessory? The Mouse Bungee was a very handy gaming accessory 15 years ago and still is. Many gaming mice are still wired …

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MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …

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iPhone 4 leak suspect charged by police

Way back in April last year tech blog Gizmodo shocked the tech world with its first and very much unofficial look at Apple’s still unannounced iPhone 4. Now the man behind the scoop has been charged by US police. Brian Hogan sold the handset for $5,000 after supposedly finding it …

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Australian Game Informer sales up 42%

Citrus Media, publisher of the Australian Game Informer, has released the ABC audit figures for the first half of 2011, showing a marked increase in sales. Game Informer is now selling an average of 39,196 copies per month in Australia and 2,128 in New Zealand, based on January to June …

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MCV’s UFC Industry Fitness Challenge – The Aftermath

All good things must come to an end, and sadly this applies to our UFC fitness challenge, which officially closed on Friday, August 5th. While smatterings of banter still pop-up on Twitter and some of our contestants are moving on to the 60-day workout, many are taking this chance to …

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