Media & PR

Interactive Media Institute announces 3 day game event

The Interactive Media Institute (IMI) at Macquarie University in Sydney Australia is set to host GAME, a 3 day event featuring prominent figures in the games sector. The event, which will run from October 27-29, is comprised of a videogames festival, academic conference presentations, and a public debate. Keynote speakers …

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INTERVIEW: Min-Liang Tan, Razer

MCV speaks to Min-Liang Tan, CEO and Creative Director of peripherals specialist Razer, about the company’s newest products Tell us about the Razer Mouse Bungee. Why update this accessory? The Mouse Bungee was a very handy gaming accessory 15 years ago and still is. Many gaming mice are still wired …

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MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …

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iPhone 4 leak suspect charged by police

Way back in April last year tech blog Gizmodo shocked the tech world with its first and very much unofficial look at Apple’s still unannounced iPhone 4. Now the man behind the scoop has been charged by US police. Brian Hogan sold the handset for $5,000 after supposedly finding it …

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Australian Game Informer sales up 42%

Citrus Media, publisher of the Australian Game Informer, has released the ABC audit figures for the first half of 2011, showing a marked increase in sales. Game Informer is now selling an average of 39,196 copies per month in Australia and 2,128 in New Zealand, based on January to June …

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MCV’s UFC Industry Fitness Challenge – The Aftermath

All good things must come to an end, and sadly this applies to our UFC fitness challenge, which officially closed on Friday, August 5th. While smatterings of banter still pop-up on Twitter and some of our contestants are moving on to the 60-day workout, many are taking this chance to …

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Australian Productivity Commission comments on game price disparity

The Australian Productivity Commission has released a report which outlines the state of Australian retail, and cites game price disparity as a problem. The report outlines several key factors influencing retail purchasing trends, and targets the inflated local price of videogames as a major driver of consumers to purchase from …

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Reef reloads Rambo

No man, no law and no war can stop this game from hitting store shelves. MCV can reveal a Rambo video game will arrive at retail next year, courtesy of UK-based publisher Reef Entertainment and supplier Creative Distribution. Reef fended off competition from other publishers to secure the game rights …

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OPINION: No Stopping Them

How’s this for a success story? GameStop has gracefully and legitimately worked itself into the UK games trade. And that’s by closing physical stores – not opening GAME rivals or buying up Grainger as the nose-tappers would have you believe – and establishing a compelling and credible .co.uk. Publishers, distributors …

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Khiet Chu joins SEGA Australia

SEGA Australia has welcomed a new junior product manager, Khiet Chu, to the marketing team in its Sydney office this week. Chu has three years experience in the promotional marketing industry, and comes to SEGA from his previous role as a production coordinator at Corporate Express Ltd. His educational background …

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