Media & PR

Vaizey: ‘Games can play key role in economic recovery’

Culture minister Ed Vaizey held meetings with games firms today over Research and Development tax credits. The likes of UKIE, Tiga, Revolution Software, Ubisoft Reflections and Playfish were at the Department for Culture, Media and Sport for the talks. Vaizey said: "We are making sure that games are at the …

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IGN and GameStop tie digital deal

GameStop’s growing ambitions in the digital space have received another boost with news of a new agreement with IGN Entertainment. The online media giant will take on advertising and sponsorship duties for GameStop.com and GameInformer.com. Furthermore, GameStop will integrate IGN content such as previews and reviews as well as editorial …

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IGN UK signs Energizer sponsor deal

The new Ultimate Lithium battery from Energizer will be promoted by IGN this Christmas, thanks to a new sponsorship deal. The partnership between the two companies will run for one month, during which Energizer’s latest product will appear on IGN’s Guys’ Xmas Guide microsite. Two Energizer-branded videos will appear on …

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Develop celebrates its 10th birthday

Develop, Europe’s leading resource for games developers, has hit its tenth birthday. MCV’s sister title is ten years old today, with the December/January issue now with subscribers – a decade after the first issue, cover date January 2001, arrived for the increasingly sophisticated development sector. You can read the anniversary …

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Scene It heads to Windows Phone 7

Movie trivia game Scene It will appear on Windows Phone 7 handsets in conjunction with a range of downloadable films. Paramount is releasing ten movie apps in the US including Zoolander, School of Rock and GI Joe: Rise of the Cobra. These will also come with ‘Silverlight’ bonuses including interactive …

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Sceptical reaction to Panorama

Having finally been broadcast on BBC One last night, the media has reacted with cynicism to what is being widely labelled as an inconclusive and sensationalist report on the potential effects of video games addiction. Check your calendar for a second. That’s right, this is 2010. Why, suddenly, is the …

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