The Australian Productivity Commission has released a report which outlines the state of Australian retail, and cites game price disparity as a problem. The report outlines several key factors influencing retail purchasing trends, and targets the inflated local price of videogames as a major driver of consumers to purchase from …
Read More »Reef reloads Rambo
No man, no law and no war can stop this game from hitting store shelves. MCV can reveal a Rambo video game will arrive at retail next year, courtesy of UK-based publisher Reef Entertainment and supplier Creative Distribution. Reef fended off competition from other publishers to secure the game rights …
Read More »OPINION: No Stopping Them
How’s this for a success story? GameStop has gracefully and legitimately worked itself into the UK games trade. And that’s by closing physical stores – not opening GAME rivals or buying up Grainger as the nose-tappers would have you believe – and establishing a compelling and credible .co.uk. Publishers, distributors …
Read More »Khiet Chu joins SEGA Australia
SEGA Australia has welcomed a new junior product manager, Khiet Chu, to the marketing team in its Sydney office this week. Chu has three years experience in the promotional marketing industry, and comes to SEGA from his previous role as a production coordinator at Corporate Express Ltd. His educational background …
Read More »MCV’s UFC Industry Fitness Challenge – Week Four
The finish line is in sight. Time is running out. The challenge is nearly over. What are our contestants doing to ensure they make the most of this last week? When they’re not pre-emptively celebrating on Twitter (yes, we’re looking at you, Neil Gorton) or proudly showing off their abs” …
Read More »Buyers Factfile available for download via MCV Reports
MCV’s Buyers Factfile has been made available as a free, downloadable PDF on the new Reports section of this very website. The Factfile is a unique guide to the stores and people that are responsible for shaping and presenting the UK video game industry on the High Street and online. …
Read More »Borderlands 2 officially announced
2K Games has confirmed that it is working on a sequel to Gearbox Software’s popular shooter Borderlands. Borderlands 2 will be released for Xbox 360, PS3 and PC during Take-Two’s next financial year, which begins on April 1st, 2012. A first look at the game will be available to members …
Read More »Future announces Golden Joysticks shortlist
The shortlist for the 2011 GamesMaster Golden Joystick Awards has now gone live. Consumers can now vote for their favourites in all 14 public categories at the event’s official website, and doing so will automatically enter them into a special prize draw. The 2011 shortlist has been selected by a …
Read More »After many studio closures, QLD has a ‘stronger foundation’ than 2009
Mark Fludder from the Information Industries Bureau in Queensland, talked to MCV recently about the aftermath of the state’s high profile dev closures. Auran (Trainz, Fury and Dark Reign) and Pandemic (The Saboteur) both closed their doors in the last few years, with Krome Studios remaining in existence but shedding …
Read More »MCV GameTime (week ending July 29th)
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the …
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