Media & PR

Hamburg event already booked for 1,300 industry attendees

A Yoostar 2 Facebook app will help the Move and Kinect title attract millions of casual gamers. It will allow users of the movie karaoke title to earn in-game currency and take part in film clips that aren’t in the console version. Yoostar has also struck a deal with YouTube …

EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March. The original was part of the Need for Speed family but the sequel will branch out in order to win over simulation racer fans and compete with genre rival Gran Turismo. …

EDUCATION WEEK: Differences between UKIE and TIGA 'are disappearing'

EDUCATION WEEK: Livingstone-Hope Review urges better cooperation between the trade bodies

The long-awaited Livingstone-Hope Review has launched today with a call for the UK Education Department to make critical changes across the entire talent pipeline. The significant 88-page paper calls for new approaches at schools, at colleges, across universities and at within the games industry itself. Scroll below to find all …

Develop sister site CasualGaming.biz continues its search for new game studios

Lobby group looks to expand; eyes web designers, graphic designers, writers

UKIE has reported that pirated video games may have cost the industry around 1.5bn in sales last year. The trade body has reported that several publishers have claimed illegally downloaded games could outnumber those sold legitimately by as much as 4:1 – and UKIE director general Michael Rawlinson claims that …

The CEO of online games publisher and developer Trion Worlds has told MCV that he wants his company to help evolve the MMO market. "When we set up Trion Worlds, I already had a good idea of what did and didn’t work online," founder Lars Buttler, who is the former …