Media & PR

Atari has backed MCV’s complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning. An Atari spokesperson told MCV: Atari fully supports MCV’s …

The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature death. The Department told MCV this morning that the Government "wasn’t saying children shouldn’t play computer games". MCV has …

ELSPA has attended an ‘urgent meeting’ with the Department Of Heath after the Government’s controversial Change4Life ad campaign linked video games to premature death . The ads have become a hot topic of debate amongst the industry this morning. The new print promotion – supported by The British Heart Foundation, …

The 200th edition of Edge magazine hits newsagents next week, and boasts a world first: the magazine will be issued with 200 collectors’ covers. The variants include game icons such as Mario, Sonic and Master Chief, alongside forgotten legends such as Dizzy, Q-Bert and Dirk the Daring. Subscribers will receive …

MCV has been lucky enough to be given a ‘guided tour’ of Nintendo’s new DSi – and we’ve kindly printed it on MCVuk.com for your reading pleasure. Retail can look forward to showing customers a model with better sound, improved internet functions and motion-sensing abilities – as well as that …

The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi. The move comes after The Hut bought the rights to the Zavvi name and its online retail restructure. Marketing Week says The Hut …

Tiga survey reveals further industry frustrations at tax, finance and skill shortage issues

UK desperate for coding talent and situation is holding us back, says Tiga survey

Tiga says Slumdog success proves 'inherent potential' of Britsoft's ability to compete globally

In a pleasingly balanced appraisal of Rockstar’s Grand Theft Auto IV expansion The Lost and the Damned, US parenting group Common Sense Media has highlighted the DLC as certainly not safe kids – but spared the time to point out what a great download it is. The DLC is clearly …