MCV/DEVELOP News, events, research and jobs from the games industry
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands. Last week, MCV broke the news that the Government’s Change4Life campaign had put together a print campaign backed by the British Heart Foundation, Diabetes UK and Cancer Research, which …
Read More »Further job losses at Nokia
Handset giant Nokia is accelerating its efficiency drive in light of current economic conditions with job cuts in its Devices and Markets units, Corporate Development Office and Global Support Division. The plans will affect approximately 1,700 Nokia employees globally. The company says it will start consultations with employee representatives about …
Read More »MCV’s complaint to the ASA in full
Last week, MCV submitted an official complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad . We have added further submissions as more evidence has come to light about what MCV believes to be an unfair and unwarranted attack on the UK video games industry. If …
Read More »Tiga adopts new membership system
New tiered structure allows even two-man teams to join developer organisation
Read More »David Jones to keynote Develop Conference
Grand Theft Auto creator and Realtime Worlds boss set to open July event
Read More »More Develop Conference sessions detailed
Speakers from Google, MySpace, Team 17, Black Rock and SCEE join the roster of the July event
Read More »Leading UK business adviser joins Tiga
Grant Thorton UK LLP to help trade body establish Tax Group
Read More »Change4Life surprised by industry reaction
Diabetes UK – one of the parties behind the new Change4Life print ad – has told MCV that it has been left ‘surprised’ by the video games industry’s reaction to the promotion. Since MCV announced that it had filed an official complaint with the ASA regarding the Government’s Change4Life campaign, …
Read More »MCV appointed key international partner by E3
A partnership has been signed between this year’s E3 Expo in Los Angeles and leading games trade title MCV. The agreement is part of E3 Expo’s widened reach this year, with its aim being to attract more accredited retailers and media from outside the US. Published by Intent Media, MCV …
Read More »Tiga submits formal Change4Life complaint
UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation. This advert is absurd and insulting in equal measure,” CEO Richard Wilson stated. To imply that playing a video game …
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