Media & PR

Yesterday’s astonishing attack in The Daily Mail on Sega’s Wii title Madworld has gathered momentum – with both Metro newspaper and The Sun following suit. The Sun today offers a headline of ‘Wii faces killing rap’, under which it references the game as ‘ultra-violent’ – reporting that ‘watchdogs’ had urged …

The British Academy Video Games Awards will return next year after being absent from industry calendars through 2008. Thirteen awards categories have been announced: Action & Adventure, Artistic Achievement, Best Game, Casual, Gameplay, Multiplayer, Original Score, Sports, Strategy, Story & Character, Technical Achievement, Use of Audio and a new Handheld …

The Government has ignored the industry’s backing of the PEGI system and has plumped for an expansion of the BBFC’s role in age ratings. A report in The Telegraph states: In a consultation document that will spark a fierce backlash from the software industry, the Government will propose expanding the …

Facebook is in hot water with anti-knife crime campaigners over a new game that allows user to ‘stab’ each other. The application allows members to send a knife icon to friends, with accompanying text that informs them they have been ‘shanked’ – a street slang term for ‘knifed’. For the …

Hollywood studio Paramount has unveiled the first step in its games publishing strategy, revealing that it has signed up casual games firm Legacy to make games based on a number of its classic romantic comedies. Clueless, Mean Girls and Pretty in Pink are the movies getting the first games treatment. …

UKT&I award opens doors to providing financial support for UK exporters

EA CEO John Riccitiello has slammed the format of this year’s E3, stating that he hated” last week’s show. "I hate E3 like this," said Riccitiello, speaking to the San Francisco Chronicle. "Either we need to go back to the old E3, or we’ll have to have our own private …

Suggests subsidies for developers involved in education, tax credits for training

ELSPA and ChartTrack have reported unprecedented revenue growth for software over the first half of 2008. Over all formats, software sales reached 738 million (31.3 million units sold) – an increase of 42 per cent compared with the same period last year. Hardware revenue told a similar success story, but …

The deal means Intent is now the dominant B2B player within entertainment and leisure markets. Its portfolio includes market-leading positions within print, online and events across music, video games, toys, home computing, cycling, mobile content and licensing – with eight magazines and 10 commercial websites. Agreement was reached with MTN …