Media & PR

McDonalds boss: Games to blame for childhood obesity

The chief executive of McDonald’s UK has hit out at video games for being a major cause of the childhood obesity crisis. Steve Easterbrook told The Times that the food and drinks industry shared responsibility for the issue with individuals and Government. But he made special mention of the popularity …

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TIGA Awards approach

This year’s TIGA Awards will take place at the Haymarket Hotel in London on January 30th – and organisers promise it will be bigger and more prestigious than ever before. TIGA, the independent games developer association, has expanded the voting categories to bring in two new trophies – Best Technology …

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UK Government and ELSPA speak out on French tax breaks

Many in the UK games industry are hoping that the news of the EC passing France’s proposal for studio tax credits will pave the way for similar legislation in the UK – but both the Government and publishing body ELSPA have warned against the possible complications of such a move in …

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MTV teams up with movie producer for games push

MTV Games, owner of Guitar Hero developer Harmonix, has signed a deal with film and television producer Jerry Bruckheimer to set up a development studio tasked with creating new IP. The deal represents the first step into gaming from Bruckheimer, who has worked on Bad Boys, Con Air, Armageddon and …

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Manhunt case to go to High Court?

Rockstar is still celebrating its successful appeal to get Manhunt 2 classified – but the British Board of Film Classification has warned that it may go to the most powerful judiciary in the country to ensure the game never hits High Street shelves. The Video Appeals Committee upheld Rockstar’s plea …

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Green light for game tax credits in France

After a year of deliberation and investigation the European Commission has given the nod to France’s proposal for a production tax credit on video games – with an official announcement due later today. Click here to read the full story on Develop.

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New inquiry into games violence revealed

A Government investigation has been launched this morning that will focus on the potential risks from harmful material on the internet and in video games. It will focus on several key areas including cyber bulllying, user generated content that glorifies gang violence, social networking sites, pornography and content that incites …

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Tretton: We made PS3 missteps in year one

The CEO of Sony Computer Entertainment America, Jack Tretton, has admitted that the PS3 has failed to meet his company’s expectations in the first year of its life, but says that he is extremely confident as the industry heads toward Christmas. Speaking to MSNBC, Trettong stated: I don’t think there’s …

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