Just over 50,000 people attended E3 last year. Now the ESA, the US video game trade body which runs E3, has decided to add 15,000 members of the public into the mix. It’s a huge change of direction for the long-running, trade-only show. The industry as a whole has tried …
Read More »Maker Studios sheds staff, cuts ties with 55,000+ YouTubers
Disney owned Maker Studios is to undergo some significant changes, reports claims. The Wall Street Journal says that around 80 staff are to lose to their jobs. Furthermore, over 55,000 YouTubers currently signed with the company are to be dropped, with Maker ceasing its promotion of the content and the …
Read More »Ukie’s Jo Twist appointed sector champion to improve disability access to gaming industry
Ukie CEO Dr Jo Twist OBE has been appointed as one of eleven sector champions in the UK to help improve the experiences of disabled people across the country. Minister for Disabled People, Work and Health Penny Mordaunt announced the appointments this week, with the aim of tackling the issues …
Read More »David Gardner becomes BAFTA’s first games VP
Games veteran David Gardner has been named as BAFTA’s first vice president of games. He joins current VP of film Barbara Broccoli and VP of television Greg Dyke and will both co-chair the BAFTA council and work as an ambassador, working to advance BAFTA’s global games strategy. "BAFTA is a …
Read More »Trial by fire: the return of the game demo
Demos used to be a staple part of a game’s launch cycle. Even as far back as 1994, games magazines would boast about the number of playable demos they had that month, and it was generally accepted business practice that demos were largely beneficial to a game’s overall sales. Indeed, …
Read More »Resident Evil 7 was January’s best-selling game in the US, says NPD
The US games industry spend shrunk in January 2017, according to the latest report from NPD, showing a decline of 4 per cent year on year. Total industry spend reached $611m in January 2017, with a decline in hardware sales being the main factor behind the lack of growth. The …
Read More »Take-Two’s Zelnick talks mobile, movies and GTA V’s continued success
“Better than expected” has become an accidental catch phrase for Take-Two when it reports its financials. Despite being behind the company responsible for the unstoppable Grand Theft Auto V, it continues to be surprised by just how well that title has done. The base game has shipped 75m units – …
Read More »PewDiePie apologises for offensive video, responds to Wall Street Journal coverage
YouTube superstar Felix ‘PewDiePie’ Kjellberg has published a video in which he apologies for remarks people found offensive. In the post (below), the personality admitted that a previous video one which saw him pay two men to hold a sign saying ‘Death to All Jews’ above their heads, went too …
Read More »MCV Jobs Weekly: Dead Good bolsters international PR team
Milewski joins from Techland, Future’s Daniella Lucas joins OXM and Fandom adds Sam Loveridge as UK gaming editor. Dead Good Media strengthens its international PR team UK PR and creative agency Dead Good Media has expanded its international PR team with the appointment of Paul Milewski as media consultant. Previously international PR and marketing manager …
Read More »E3, Take-Two and the return of game demos headline this week’s MCV
This week, we investigate the ESA’s latest move, with E3 opening its doors to 15,000 members of the public for the first time in 2017. Will it make or break the show? The answer is in this week’s MCV. We also talk to Take-Two CEO Strauss Zelnick about the publisher’s …
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