Sony makes its Move on fitness market

GAMESCOM: Sony has uvneiled its answer to Wii Fit in the form of Move Fitness.

Announced at the company’s Gamescom press conference, this new title will be exclusive to PlayStation Move and allows players to exercise with a wide range of minigames.

Workouts seen during the demo in Cologne included slashing through fruit and targets with swords and punching a punchbag.

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div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

[Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams