Kontagent and PlayHaven reboot as Upsight

Mobile firms Kontagent and PlayHaven have reformed as Upsight following a merger of the two firms in December.

The new company will offer an anaytlics and marketing platform of the same name offering developers the ability to track user behaviour.

New features to the platform include unlimited access to core acquisition, engagement and revenue metrics. and a drag and drop funnel analysis designed to help developers optimise performance.

“We believe that by offering an end-to-end solution, we can help developers better manage a highly fragmented mobile ecosystem,” said Upsight CTO Josh Williams.

“Today’s launch is a great step forward and we couldn’t be more excited by how quickly and efficiently our combined team is solving customer problems.”

The news comes just two months after Kontagent secured $4.8m equity investment.

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