Moshi merchandise to generate $100m

Mind Candy, the maker behind popular online game, Moshi Monsters, has forecast over $100 million in retail sales of products based on the brand in 2011.

Moshi Monsters has attracted over 30 million players globally. The free-to-play game, aimed at children, allows players to adopt a pet monster and explore virtual worlds.

CasualGaming.biz has the full story.