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Tag Archives: moshi monsters

Moshi Twilight: a child-friendly spin on the iPhone App of the Year 2017

Gaming companies are often pilloried in the press for keeping kids up too late, while devices stand accused of disrupting all of our sleep patterns. London-based Mind Candy though, the home of the Moshi Monsters franchise, has come up with an app that turns all of that on its head. …

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Mind Candy avoids bankruptcy thanks to new loan agreement

Moshi Monsters maker Mind Candy has confirmed that it has had to renegotiate some of its financial agreements in an effort to continue operating. Bloomberg reports that the company has agreed to a two year extension of its 6.5m loan from TriplePoint Capital, with TriplePoint taking a 2m markdown as …

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Moshi Monsters collapse masks market growth for toy tie-ins

Toys based on game licences are actually in growth, despite what the numbers suggest, NPD has said. The toy tracker’s latest data – which does not include toys-to-life – shows that 62.3m was made from game-inspired toys, an eight per cent dip. But this is entirely down to Moshi Monsters. …

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Moshi Monsters removed from ASA’s ‘name and shame’ list

UK advertising regulator the ASA has removed Moshi Monsters from its ‘name and shame’ list, having pointed fingers at the game earlier this week. The ASA on Tuesday added the Mind Candy title to its list of non-compliant online advertisers, claiming that it had failed to act upon changes demanded …

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Mind Candy has ‘made changes’ to Moshi Monsters following ASA ruling

Mind Candy says it has already changed Moshi Monsters after breaching the Advertising Code. The Advertising Standards Agency issued a ruling against Moshi Monsters, and rival kids online game Bin Weevils, that it was directly exhorting children to make in-game purchases. It followed a complaint made about the game to …

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ASA admonishes Moshi Monsters and Bin Weevils over in-app purchases

Two free-to-play games have had altered their in-game messaging after the ASA ruled the wording constituted direct exhortations to buy a membership package”. Moshi Monsters was taken to task for a mission that, while open to non-subscribers, ended with a message stating "MEMBERS GET MORE MISSIONS AND Unique Moshlings! Epics …

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