Nintendo claims ad revenue on user-generated YouTube content

A popular YouTube user has taken Nintendo to task over claims it has made on his content.

Game Front reports that Nintendo has issued content ID match claims” on all of Zack Scott’s Let’s Play videos that feature Nintendo content. This means that each will now be bookended by ads Scott will not receive any revenue for his efforts.

I think filing claims against LPers is backwards. Video games aren’t like movies or TV,” Scott wrote on Facebook. Each play-through is a unique audiovisual experience. When I see a film that someone else is also watching, I don’t need to see it again. When I see a game that someone else is playing, I want to play that game for myself!

Until their claims are straightened out, I won’t be playing their games. I won’t because it jeopardizes my channel’s copyright standing and the livelihood of all LPers.”

Nintendo, however, has asserted its right to both protect and monetise its own IP.

As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database,” a statement read.

For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips.

We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”

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