OMD wins PAL PlayStation media account

MCV Staff 1st May 2009 Business News

The PAL Sony PlayStation media planning and buying account for PAL territories has been won by agency OMD.

Media Week estimates that the account is worth 67 million, and includes the retention of OMD’s 8.5 million UK media deal – which the firm has held since 2003. The deal is subject to final contractual agreements.

OMD already handles the account in Spain, Belgium, Holland, Portugal and Luxembourg.

Sony began the pitch process in February, in collaboration with Billetts Media Consulting.

SCEE president David Reeves said: "Throughout the pitch process, [OMD] showed a clear understanding of our business and our goals. I feel confident they will help us continue to establish PlayStation as the entertainment brand of choice throughout Europe and the PAL territories."

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia