Game industry business news

Windows 10 won’t be free for much longer

Microsoft has revealed how much Windows 10 will cost when its free upgrade period ends in July. The OS will cease to be offered as a free upgrade to existing Windows users on July 29th, at which point it will be priced at $119 (around 82, although the actual UK …

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MCV Jobs Weekly: Lick PR hires journalist Ian Dransfield

Dransfield joins Lick PR as junior account manager, Imagine promotes Josh West and Keywords brings on new chief customer officer Journalist Dransfield joins Lick PR Freelance journalist Ian Dransfield has joined the London-based PR agency Lick as junior account manager. Dransfield previously produced written and video content for the likes …

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PlayStation: Uncharted’s fanbase has never been bigger

Sony is investing more marketing money in Uncharted 4 than it has with any previous game. Marketing manager Joe Palmer says that there has been an influx of PS4 owners that never owned a PS3 – which was the console the previous three Uncharted games were released on. Therefore the …

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More rumours hint at no optical drive for Nintendo NX

Fresh evidence has cropped up suggesting that the Nintendo NX won’t use optical discs and will instead utilise 3DS-style game cards. Nintendo Life reports that 3DS card manufacturer Macronix has predicted a big revenue rise later in its financial year, tying in with NX’s March 2017 launch window. The company …

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‘Nintendo just switched off Wii U’s life support’

The Wii U is finished, say leading games retailers. Last week, Nintendo announced that its next Zelda game – which was originally scheduled for this year – will now release in 2017, and will also be coming to the firm’s upcoming NX console. The platform holder also said Zelda will …

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Activision dismisses COD trailer backlash

The negativity being heaped on the trailer for Call of Duty: Infinite Warfare online is nothing new and nothing to worry about, Activision has said. The short has received an additional 100,000+ dislikes since yesterday, but speaking to investors, CEO Eric Hirshberg has tried his best to put a positive …

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PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox. Sony and Channel 4 have partnered for an ad takeover in the first commercial break for the TV show. This will feature a ‘large’ section of gameplay from the upcoming release. Then viewers will be …

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Twitch and Next Generation eSports partner to produce the Rocket League Championship Series

Next Generation eSports and Twitch have partnered in order to produce the Rocket League Championship Series. The competition will be streamed on Twitch, who are working with Rocket League developer Psyonix, to build the community and infrastructure to foster long-term growth for Rocket League. The new partnership with Next Generation …

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Fitbit exec becomes new Oculus COO

Oculus has a new chief operating officer in the form of former Fitbit COO Hans Hartmann. Hartmann replaces founding COO Laird Malamed, who is relocating to Oculus’ Seattle office to serve as VP and GM. Hans joins Oculus at an incredible time as we grow out of our startup roots …

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