Game industry business news

Forza’s tenth lap

Ten years ago, when the Forza franchise debuted, developer Turn 10 found that car manufacturers weren’t all that interested in video games. They looked at games as a small licensing revenue thing,” says Dan Greenawalt, creative director at Forza creators Turn 10. Gamers were kids, so these manufacturers didn’t have …

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UK eSports specialist Multiplay targets worldwide expansion

Birmingham NEC is just the start of a proposed global expansion for Insomnia. Event organiser Multiplay – which was acquired by GAME in a 20m deal in March – runs Insomnia three times a year. It has historically taken place at Coventry’s Ricoh Arena. It has now outgrown that venue, …

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The Amazon Fire Phone is no more

The ill-fated experiment otherwise known as the Amazon Fire Phone is now over. The Verge reports that Amazon has confirmed that it has sold through its entire Fire Phone inventory across the globe and that it has no plans to replenish [it]”. In other words, it’s not going to build …

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Nintendo plans Mario Kart 8 and Splatoon-level marketing push for Super Mario Maker

Nintendo is going all-out to support, Super Mario Maker, which launches tomorrow (September 11th). The platform holder is planning a huge promotion for the game spanning into 2016. I’d say our marketing push is on the same kind of level as [Mario Kart 8],” Nintendo UK product manager Remy van …

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‘Q1 2016’s superb line-up shows what can be done during the traditionally quiet time of the year.’

UK games retail is hopeful that the Q4 excitement will continue into next year thanks to a ‘superb’ line-up of titles coming to stores in Q1 2016. The post-Christmas quarter brings with it blockbuster titles such as Uncharted 4: A Thief’s End, Deus Ex: Mankind Divided, Mirror’s Edge Catalyst (pictured), …

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AMD spins-off graphics division, will focus on GPUs and VR

AMD’s graphics card offering is now a business all of its own. The PC tech firm, which produces both CPUs and GPUs, has created the dedicated Radeon Technologies Group, named after its successful line of graphics cards, in order to double-down in its graphical endeavours. Calling the move a ‘strategic …

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