MCV/DEVELOP News, events, research and jobs from the games industry
For many, the first word that comes to mind when discussing digital games is Steam. The Valve-owned digital distribution platform celebrates its tenth anniversary this year having opened its virtual doors back in September 2003. Since then, the success of the service has skyrocketed. Its most recent figures reveal there …
Read More »Sony embarks on ‘biggest PlayStation launch campaign in history’
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4. The blockbuster marketing campaign includes a multi-million pound in-store PlayStation rebrand. Alongside the usual TV, cinema, outdoor, print and digital advertising, Sony has partnered up with …
Read More »Creative Assembly confirms Total War: Rome II SteamOS release
A SteamOS version of Total War: Rome II will launch early next year, developer The Creative Assembly has announced. The studio’s brand manager Rob Bartholomew revealed the news on Steam’s community site, adding that the game will support the recently revealed Steam Controller as soon as it can. "We’ve always …
Read More »Doctor Who Eternity Clock trilogy cut short as upcoming games canned
The planned second and third games for Doctor Who: The Eternity Clock have been cancelled, the BBC has revealed. Speaking with Polygon, BBC’s vice president of digital entertainment and games Paul Joffe confirmed that the trilogy has been cut short and the original three-game agreement with developer Supermassive Games has …
Read More »Disney Interactive quarterly revenue increase led by Infinity
Disney Interactive has revealed its Q4 2013 results, reporting a year-over-year revenue increase of 107 per cent thanks to Disney Infinity. Interactive brought in $396m for the quarter, up $205m from the $191m earned in the fourth quarter of 2012. The company’s Japanese mobile business also contributed to the division’s …
Read More »IGN’s Keen joins PlayStation
Influential media exec Rich Keen has been named head of product marketing at PlayStation UK. Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen. He leaves IGN after six years and will replace Mark Bowles, who left PlayStation …
Read More »Major TV campaign for Wii U Mario
Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign. Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls. Nintendo will be using the TV ads to push the hardware, which has …
Read More »SuperAwesome reaches 13m kids a month
SuperAwesome has announced that its network now reaches 13m unique children each month. The kids and teens marketing platform puts this down to the recently launched mobile kids ad network which operates in the Kids category on the App Store. The company is the largest of its kind in the …
Read More »Xbox One will ‘start ahead’ and ‘stay ahead’ of PS4
Craig Flannagan, Microsoft Canada’s Xbox director of marketing has delivered the platform holder’s most bullish pre-launch prep talk for some time. When asked how Xbox One would fare against PS4 and Wii U by Games Industry, Flannagan stated: "Xbox One is going to start ahead, in terms of the experience …
Read More »Nvidia details its GTX 780Ti, the world’s fastest single GPU
There’s a new graphics card daddy in town. Nvidia has at last lifted the veil of secrecy surrounding the GeForce 780Ti, and what we’ve got is the single fastest GPU in the world today. The Keplar-powered card features 25 per cent more cores than the old 780 – a card …
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