MCV/DEVELOP News, events, research and jobs from the games industry
Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign. Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls. Nintendo will be using the TV ads to push the hardware, which has …
Read More »SuperAwesome reaches 13m kids a month
SuperAwesome has announced that its network now reaches 13m unique children each month. The kids and teens marketing platform puts this down to the recently launched mobile kids ad network which operates in the Kids category on the App Store. The company is the largest of its kind in the …
Read More »Xbox One will ‘start ahead’ and ‘stay ahead’ of PS4
Craig Flannagan, Microsoft Canada’s Xbox director of marketing has delivered the platform holder’s most bullish pre-launch prep talk for some time. When asked how Xbox One would fare against PS4 and Wii U by Games Industry, Flannagan stated: "Xbox One is going to start ahead, in terms of the experience …
Read More »Nvidia details its GTX 780Ti, the world’s fastest single GPU
There’s a new graphics card daddy in town. Nvidia has at last lifted the veil of secrecy surrounding the GeForce 780Ti, and what we’ve got is the single fastest GPU in the world today. The Keplar-powered card features 25 per cent more cores than the old 780 – a card …
Read More »Ubisoft and Square announce merchandise cross-promotion
Ubisoft and Square Enix are partnering up to offer their merchandise in each other’s stores. Fans can now purchase both brands’ goodies in the Ubisoft Uplay Shop and the Square Enix Store. The partnership brings the Ubicollectibles series to Square’s store – this includes Assassin’s Creed figurines and Rabid Rabbids …
Read More »First ever PC karaoke title to launch this Christmas
Voxler Games has detailed Let’s Sing, the first karaoke game to launch on PC. PC fans need no longer be jealous of console gamers, as they too can now look forward to a spot of singing. Launching on December 12th, Let’s Sing is from Voxler Games, the publisher behind fellow …
Read More »ARM gears up new developer community hub
Website offers tips, tutorials and support for ARM developers
Read More »White Xbox One raises £5,000 for GamesAid
The rare white Xbox One has been sold for 5,000, GamesAid has announced. The commemorative special edition machine was only made available to Microsoft employees that worked on the console. It features a special Gamertag and the words ‘I Made This’ written on the front of the machine. It also …
Read More »Read how the next-gen is damaging sales of this year’s blockbusters in this week’s MCV
This week’s issue of MCV analyses how the next-gen transition is damaging the sales of the year’s biggest Q4 releases. Sales of Call of Duty, Battlefield and Assassin’s Creed are all down on their predecessors, some by an alarming margin. Retailers tells MCV how the imminent arrivial of the next-generation …
Read More »Just 2% of children pay for IAPs without parental permission, research claims
New study says parents have greater control over in-game spending 'than reports would have us believe'
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