MCV/DEVELOP News, events, research and jobs from the games industry
The talented students at this Nottingham institute have been rubbing shoulders with the games industry for several years, and now it has its own games course. Confetti offers a professional working environment similar to a studio that is responsive to the needs of employers. It aims to bridge the gap …
Read More »Warner Bros launches biggest LEGO campaign for Marvel
Think the LEGO franchise is just for kids? Warner Bros is spending more money than ever before on LEGO Marvel and are targeting older gamers. The game has already featured ahead of the TV show Marvel Agents of S.H.I.E.L.D, which targets the 16 to 34-year-old male audience. It has also …
Read More »TV campaign for new 3DS Zelda
Nintendo is backing its new Zelda 3DS game with an extensive Christmas marketing campaign. A Link Between Two Worlds launches later this month, and will run from launch right up until December 25th. The firm is also booking advertising around specialist websites and social media. The Legend of Zelda series …
Read More »Breaking the Steam monopoly
For many, the first word that comes to mind when discussing digital games is Steam. The Valve-owned digital distribution platform celebrates its tenth anniversary this year having opened its virtual doors back in September 2003. Since then, the success of the service has skyrocketed. Its most recent figures reveal there …
Read More »Sony embarks on ‘biggest PlayStation launch campaign in history’
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4. The blockbuster marketing campaign includes a multi-million pound in-store PlayStation rebrand. Alongside the usual TV, cinema, outdoor, print and digital advertising, Sony has partnered up with …
Read More »Creative Assembly confirms Total War: Rome II SteamOS release
A SteamOS version of Total War: Rome II will launch early next year, developer The Creative Assembly has announced. The studio’s brand manager Rob Bartholomew revealed the news on Steam’s community site, adding that the game will support the recently revealed Steam Controller as soon as it can. "We’ve always …
Read More »Doctor Who Eternity Clock trilogy cut short as upcoming games canned
The planned second and third games for Doctor Who: The Eternity Clock have been cancelled, the BBC has revealed. Speaking with Polygon, BBC’s vice president of digital entertainment and games Paul Joffe confirmed that the trilogy has been cut short and the original three-game agreement with developer Supermassive Games has …
Read More »Disney Interactive quarterly revenue increase led by Infinity
Disney Interactive has revealed its Q4 2013 results, reporting a year-over-year revenue increase of 107 per cent thanks to Disney Infinity. Interactive brought in $396m for the quarter, up $205m from the $191m earned in the fourth quarter of 2012. The company’s Japanese mobile business also contributed to the division’s …
Read More »IGN’s Keen joins PlayStation
Influential media exec Rich Keen has been named head of product marketing at PlayStation UK. Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen. He leaves IGN after six years and will replace Mark Bowles, who left PlayStation …
Read More »Major TV campaign for Wii U Mario
Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign. Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls. Nintendo will be using the TV ads to push the hardware, which has …
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