Game industry business news

Kojima backtracks on ‘erotic’ comments but Halo dev lashes out

Metal Gear Solid creator Hideo Kojima has said his use of the word ‘erotic’ in controversial comments yesterday was incorrect. The famed developer yesterday said he wanted characters in MGS5 to be more ‘erotic’ in able to sell more figures and encourage cosplayers. But Polygon reports that Kojima said via …

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2DS will be Nintendo’s biggest launch of the year

Forget PlayStation and Xbox. It’s Nintendo that is spending more money than anyone to win over a new generation of gamers. The platform holder told MCV that it will spend big on advertising 2DS to parents and kids this Christmas. 2DS was unveiled last week. It plays 3DS titles in …

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2DS and Nintendo’s bid to win over the next-generation in the latest MCV

This week’s edition of MCV is rammed with 100 pages of insight on the games media, Nintendo 2DS and the world of Quality Assurance. Our full Games Media Awards finalists guide is inside, as is the latest news and thoughts from the journalists, publisher and ad agencies. We also speak …

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EA: We have six to eight new IPs in the works

EA has dismissed criticism that it isn’t building enough new games. The firm’s current line-up includes sequels to The Sims, Need for Speed, Battlefield and FIFA. Titanfall is the only new IP on the publisher’s roster. But EA Games chief Patrick Soderlund told MCV that EA is working on new …

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VIDEO: Here’s the first Xbox One TV ad

Microsoft’s first TV ad for Xbox One focuses on its TV, chat and NFL functionality. The machine will of course be pitched differently to lots of different markets and the appeal of its multimedia functionality will mean that Microsoft will inevitably be targeting some sales in non-gaming markets. But considering …

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Microsoft selling Xbox One hardware at a profit

Xbox chief marketing officer Yusuf Mehdi has claimed that Microsoft will not make a loss on each Xbox One it sells. Console platform holders have traditionally taken a hit on hardware in the hope of regaining any losses via software sales. Nintendo is the notable exception to this rule, although …

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Milestone launches gaming peripherals brand ‘trriger’

Milestone Interactive has expanded its gaming operations into the peripherals business with its own brand – trriger. The brand will offer high-value” peripherals for PS3, Xbox 360, PS2 and PC. These include PS2 and PS3 controllers, HDMI cables, PS2 memory cards and a gaming mouse. The products are currently available …

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Microsoft admits surprise at extent of Xbox One negativity

Was I surprised that people had a reaction to it? No. I mean, we knew it was going to be a controversial decision. Was I surprised how negative the reaction was going to be? Yes.” That’s the admission of Xbox One strategy boss Albert Penello, who admitted to Rev3Games (as …

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