MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft has sold 77 million units of the Xbox 360
Read More »MCV AWARDS 2013: Hard work pays off for UK’s best
Some of the most proactive and innovative firms in the UK games business took home top honours at this evening’s MCV Awards. 16 different companies claimed the trade’s most coveted awards, voted for by a judging panel of peers and senior execs. CentreSoft won the highest honour, the Grand Prix, …
Read More »Dustforce dev discusses the importance of digital sales promotions
The developer behind indie title Dustforce has explained the importance of digital sales promotions to the eventual success of the title. Hitbox launched the game in January 2012. It admits in its very thorough report that it had no idea what kind of sales performance it ought to expect. But …
Read More »The cost of releasing a modern smartphone game
The resources that ZeptoLab UK has put behind today’s release of Cut The Rope: Time Travel are really quite something. There wasn’t a marketing budget behind 2010’s Cut the Rope, which instead relied on good reviews and word of mouth to achieve its remarkable levels of success. But it’s a …
Read More »Molyneux warns devs over IAP investigation
Developers must be careful of how they manage their free-to-play games and in-app purchases in the face of the Office of Fair Trading’s investigation into the business model, says Peter Molyneux. Speaking toDevelopEditor Will Freeman at the F2P Summit, as transcribed byThe Guardian,Molyneux warned of the dangers that a varying …
Read More »TV push for new Pokémon
Nintendo will kick off a year-long marketing push for Pokmon with next month’s Mystery Dungeon game. The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th. It’s the first of many Pokmon releases this year, which climaxes with the …
Read More »A4T signs Plants vs Zombies deal
UK peripherals specialist Accessories4Technology has won the licensing rights to create products based on the Plants vs Zombies series. The PopCap-developed tower defence game has been released across almost every format in the last few years, and has been downloaded over 120m times worldwide. A4T is releasing a range of …
Read More »Nintendo and GAME announce Multiplayer Mayhem events
3DS is to have a starring role in a host of Multiplayer Madness events staged across 15 GAME stores this Saturday. Owners of either 3DS of 3DS XL can bring their consoles to participating stores on April 20th to take part. The event runs between 10am and 6pm. Attendees will …
Read More »Native coding dev platform Leadwerks 3 goes live
Latest version features automatic asset conversion, support for Lua and improved AI
Read More »Capcom issues profits warning, cuts ties to Western developers, scraps projects
Profits for the current financial year will be about half of what was initially forecast, Capcom has warned. This is in part due to expenses associated with a freshly announced company-wide restructure. That was far from the only factor, however. The company also blamed drastic changes in the industry’s market …
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