Game industry business news

Koch Media’s TV campaign for zombie sequel Dead Island: Riptide will focus on male gamers. A big TV push will reach 3.5m men between 18 and 34, while the broader activity will reach out to fans of the original game plus cult horror enthusiasts. Ads for the game will also …

Morrisons is tackling the video games market with renewed focus this year, according to its games buyer Simon Millea. The grocer plans to make its games business more relevant and theatrical for its customers by being more selective with the titles it stocks and finding new sources of revenue. We …

Square Enix has officially confirmed Deus Ex: Human Revolution Director’s Cut for Wii U. Furthermore, it describes the release as offering striking visual improvements” that make SKU the best looking” version available. This statement likely does not refer to the already lovely PC version, but is still impressive if the …

Former members of the UK THQ team have found a new home amongst the ranks of Koch Media. Mark Fisher and Mike Richardson joined the firm earlier this week. Huw Beynon started at Koch last week and Suzanne Panter is due to join them. Fisher has taken on the role …

Publisher EA has expanded its fitness aspirations with the release of yoga app Yogify on iOS. The app, currently available on the New Zealand app store, is a natural expansion of the road EA started down with the release of EA Sports Active 1 and 2. TheAppSide reports that the …

Intel Developer Blog: Softtalkblog looks at how HTML5 can help increase market reach

Sky and Microsoft have struck a deal to bring pay-as-you-go Sky Sports access to Xbox 360 owners. It arrives as part of an expansion to Sky’s streaming video service app Now TV. As announced yesterday, Sky is for the first time offering accessing to its sports broadcast on a non-subscription …

The emerging market of Portugal is more developed than others in its category. The nation is home to a healthy retail and distribution landscape, with plenty of specialists and electronics chains. Some companies are even supplied via distributors in neighbouring Spain. However, the country has been hit severely by the …

EA’s digital download service Origin has now attracted over 40m members, the publisher has confirmed. That’s up from the 39m it had at the end of last year, GameSpot reports, with the jump likely due to the recent release of SimCity which requires Origin membership to play. To celebrate the …

This year’s MCV Awards are less than a month away, and you can find out everything you need to know about the finalists right here. Our annual MCV Awards supplement is available to read online now. Alternatively, you can download a PDF version, or access it via iPad. There are …