Game industry business news

FIFA 13 demo breaks series’ records; Pre-orders up on 2011

If the public’s appetite for full-price console releases is diminishing, then FIFA 13 is clearly doing something right. EA has revealed that the FIFA 13 demo was downloaded a total of 1.99m people in its first three days of release. That’s 29 per cent up year-on-year compared to the opening …

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JOBS IN GAMES: Games Buyer career profile

MCV’s month-long Jobs In Games special, in association with OPM, turns its attention to retail today in our latest career profile. We speak to HMV’s Richard Thompson about the crucial role of Games Buyer, the people responsible for ensuring titles find their way to shelves at launch. How would you …

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UK Wii U showcase tour revealed

Nintendo is embarking on a national UK Wii U showcase, kicking off at the end of September. Mirroring the strategy it used with the 3DS, Nintendo will try and get the hardware in as many people’s hands as possible prior to the console’s UK launch on November 30th. Nintendo Land …

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New GAME will feature ‘the best of Gamestation’

The new GAME will combine the best of Gamestation and GAME into one new chain, the firm has told MCV. All 122 Gamestation are being rebranded GAME throughout September and October. But the firm insists the Gamestation ethos will live on, with the new chain combining the accessibility of GAME …

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TVii video service integral to Wii U’s American offer

Nintendo’s American Wii U launch will boast a big plus not seen here in the UK – streaming video service TVii. Ready for launch, TVii will allow users to access all their various streaming video services through the Wii U console, including Netflix, YouTube, Hulu and others. It’s powered by …

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OPINION: The Gamestation gamble

From the moment there ceased to be a GAME and Gamestation store in every major town, Game Retail Group must have known a unification of its brands was inevitable. The whole point of running both brands in parallel was to appeal to the ever-broadening games market across the country. In …

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End of an era: Gamestation rebranded as GAME

Game Retail has announced today that all its stores will now operate under one brand – GAME. MCV understands that an announcement was made during the GAME Conference today. It means an end to the firm’s dual-brand identity. It has operated both GAME and Gamestation stores since it acquired the …

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Microsoft establishes new London studio; Will focus on Windows 8 tablets

A brand new Microsoft-owned development studio has been created in London. It is being head up by the former production director at Rare, Lee Schuneman, and will focus on developing for Windows 8 tablet devices. Schuneman will report to Microsoft’s corporate VP of interactive entertainment Phil Harrison. The office will …

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