Game industry business news

Nintendo sexes up Mario 3DS campaign

Sex and the City star Kim Cattrall is the latest celeb to star in Nintendo’s TV ads. Cattrall – who played the promiscuous Samantha Jones in the long-running US sictom – appears in a fresh ad for Super Mario 3D Land, which arrived on retail shelves last November. The video’s …

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Grasshopper to publish student games on Vita

Five student-made games will be published on PlayStation Vita by Grasshopper Interactive later this month. The titles were chosen from a selection of nine submissions from the Game Campus Festa student development programme – a special scheme that Grasshopper operates in conjunction with Japanese schools. Ideas for the games were …

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ESA urges against US Xbox ban

American trade body The Entertainment Retailers Association has urged against a possible ban on sales of the Xbox 360 in the US. An International Trade Commission judge last month recommended that the machine should no longer be imported into the US and all sales of unsold stock to be blocked. …

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Extended Halo 4 E3 trailer to air during England game

Microsoft will use tonight’s England vs France clash at Euro 2012 to give its Halo 4 marketing a significant kick-start. The TV premiere of the live action Extended Halo 4 E3 trailer will be shown at half time – or around 5:45pm – on ITV1 and ITV1 HD. It depicts …

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INTERVIEW: Strauss Zelnick, Take-Two

Where is Grand Theft Auto V? When is it? What platforms will it be released on? Can it claim back its title of ‘biggest franchise in the world’ from Call of Duty? The answers to these questions have been rumoured, suggested, speculated on and debunked over and over since Rockstar …

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Dead Island: Riptide gets discounted RRP due to "end of console cycle"

Deep Silver’s zombie sequel Dead Island: Riptide will have a discounted RRP due to it being the end of a console cycle”. The standard console new release RRP for console software in North America is $59.99. Riptide, however, will retail for $49.99. That most likely equates to a 39.99 RRP …

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Toys R Us posts £60m Q1 loss

Retail giant Toys R Us posted a $60m loss for its financial quarter ending April 28th, 2012. However this was a $7m improvement compared to the same period last year, where the retailer made a $67m loss. Net sales reached $2.6 billion, a decrease of 0.9 per cent or $24 …

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