MCV/DEVELOP News, events, research and jobs from the games industry
For our Social Media Special, PlayStation Access community manager Michael Shillingford explains how Sony is getting fans involved in its latest releases First of all, there is the impact of the PlayStation brand which naturally brings a lot of followers and fans to our pages. Cross pollination of content across …
Read More »SOCIAL MEDIA SPECIAL: The publisher’s perspective
As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …
Read More »SOCIAL MEDIA SPECIAL: The media’s perspective
Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …
Read More »SOCIAL MEDIA SPECIAL: Social Services
Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …
Read More »Call for speakers: NASSCOM Game Developer Conference 2012
NASSCOM has issued a call for speakers for the NASSCOM Game Developer Conference 2012, which is scheduled to take place in Pune on 2nd and 3rd November, 2012. The Game Developer Conference is the 2011 is the set the benchmark for the Indian games industry, with over 700 delegates participating …
Read More »Now BT blocks The Pirate Bay… but site reports increased UK traffic
BT has finally caved to legal pressure and blocked access to The Pirate Bay for its UK customers. It was the last ISP to cooperate with the High Court’s demand to revoke access tot eh portal, with others such as TalkTalk, Virgin, O2 and Sky having already implemented bans. However, …
Read More »Origin to distribute 505 Games in India
Mumbai-based distributor Origin Games has tied up with 505 Games to distribute its games in India, with a strong focus on the publisher’s Kinect offerings. Origin will release games from the Zumba Fitness publisher starting July, however, only the console versions will be released in India. PC gamers are out …
Read More »Syndicate "was a lost battle from the get go"
The CEO of developer Starbreeze has admitted that recent FPS release Syndicate was a lost battle from the get-go”. The game, published by EA, was released earlier this year and was based on the 1993 IP that enjoyed huge success on PC, Amiga and various consoles. However, the game faced …
Read More »Facebook Credits consigned to the digital grave
Social network Facebook has scrapped its virtual currency Facebook Credits. The system was introduced in early 2011 as a universal currency designed to work across all of the apps and games that feature on the ever-diversifying site. However, the majority of content holders increasingly chose to ignore the system in …
Read More »Average UK gamer spent £334 in 2012
ShopTo.net has released the results of a survey claiming the average UK gamer spent 334 last year on their hobby. The survey was conducted via e-mail between the 15th and 17th of June 2012, recieved just over 9,000 responses, with a sampling error of plus or minus seven percent. ShopTo.net …
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