Game industry business news

Syndicate "was a lost battle from the get go"

The CEO of developer Starbreeze has admitted that recent FPS release Syndicate was a lost battle from the get-go”. The game, published by EA, was released earlier this year and was based on the 1993 IP that enjoyed huge success on PC, Amiga and various consoles. However, the game faced …

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Facebook Credits consigned to the digital grave

Social network Facebook has scrapped its virtual currency Facebook Credits. The system was introduced in early 2011 as a universal currency designed to work across all of the apps and games that feature on the ever-diversifying site. However, the majority of content holders increasingly chose to ignore the system in …

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Average UK gamer spent £334 in 2012

ShopTo.net has released the results of a survey claiming the average UK gamer spent 334 last year on their hobby. The survey was conducted via e-mail between the 15th and 17th of June 2012, recieved just over 9,000 responses, with a sampling error of plus or minus seven percent. ShopTo.net …

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Now MS kicks off digital discount sale

Microsoft has slashed a number of full” Games On Demand titles from $20 to just $5 on Xbox Live. The discounts are universal, meaning that if any title on the list below is available on Xbox Live in your region it will have had its price cut. Here’s the complete …

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Nintendo offering "insane" incentives for digital Wii U publishers

Nintendo will offer bigger revenue cuts on digital downloads for the Wii U than other gaming platform providers, according to a report. A source working for a European developer” toldWii U Dailythat the console giant is offering insane incentives to publishers to sell on its new eShop. He said that …

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Nike becomes the first UK company to have Twitter ads banned

A Twitter advertising campaign organized by Nike has become the first to be banned in the UK. Wayne Rooney and Jack Wilshere – both of whom are sponsored by the sports brand – recently tweeted links and hashtags promoting the Make It Count creative. The first, from the Manchester United …

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Koch awarded THQ Spain/Italy distribution deal

THQ has struck a deal with Koch Media that will see the company assume responsibility for distribution in Spain and Italy. CVG adds that the publisher has also closed its Spanish and Italian publishing division as part of its previously announced restructuring plans. "In line with our European growth strategy, …

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