A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month. There is an opportunity from a price and promotional perspective,” marketing and ecommerce director Mark Hodgkinson told Marketing Week. [There is] also a long-term opportunity to attract and keep hold of former GAME …
Read More »ANALYSIS: Why Nintendo signed Shaun the Sheep
Those plasticine aficionados over at Aardman must be on cloud nine right now. Last week, during the Budget, the firm’s most iconic characters – Wallace and Gromit – were name checked by the Chancellor. And its latest movie – the excellent sounding The Pirates! In an Adventure with Scientists – …
Read More »Sign up for MCV Nordic email services
If you’re involved in the Scandinavian games market, you really should sign up to receive email news digests from our sister site, MCV Nordic. It’s easy to do. If you already receive emails from MCV, simply login and update your email preferences by ticking the box that says ‘Send me …
Read More »Harmonix reveals new Rock Band game, abandons instruments
The Rock Band brand is returning – though it has ditched its famous instrument peripherals. Developer Harmonix has unveiled a new downloadable title called Rock Band Blitz, according to G4. However, much like the studios’ earlier titles such as PS2 pair Frequency (2001) and Amplitude (2003) it will use only …
Read More »Sony pulls latest PS Vita firmware update
Sony has removed the new software update for PlayStation Vita temporarily due to a technical hitch. PS Vita owners who already downloaded the patch before it was removed will be able to continue using the handheld as normal. Sony says it will notify customers once the latest system software update …
Read More »OPINION: Launching on the AppStore in the year 2012
Indie dev Charilaos Kalogirou offers an insight into the trials of releasing a game for iOS
Read More »Suda 51’s next game is Killer Is Dead
The creator of bizarre games such as No More Heroes and Shadows of the Damned has spilled the beans on his new project. The latest issue of Famitsu reveals Suda 51 is now working on an action game titled Killer Is Dead, according to Andriasang. It is due for release …
Read More »Recruitment Spotlight – March 2012
Our monthly studio recruitment update looks at Jagex, Bossa Studios and Tequila Works
Read More »Tesco slashes game prices as it continues market assault
Having declared itself as The Home of Gaming” last week, Tesco has revealed a new promotion that offers a number of new games for rock-bottom prices. Both Mass Effect 3 and SSX can now be had for just 24.91. Titles slashed to just 21.91 include Street Fighter X Tekken and …
Read More »Notch reveals new sci-fi game 0x10c
Minecraft creator Markus ‘Notch’ Persson is working on a futuristic space game which could feature a monthly subscription. The title, known as 0x10c, is set in the future of a parallel universe where the space race never ended. Five humans are put into a deep sleep cell in 1988 and …
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