Game industry business news

Vita’s monster High Street marketing blitz revealed

Pop-up shops, Land Rovers and mass midnight openings will greet the arrival of PlayStation Vita next week. Sony has drawn up its biggest hardware campaign to date, encompassing everything from print and TV ads to sampling venues. It all kicks off today (Friday, February 17th) with the World Is In …

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MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). The extraordinary growth witnessed during the week ending January 15th reflects a very poor corresponding week in 2011, when a small base of just three …

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Vita Rooms arrives in London

Sony’s nationwide sampling tour reached its last destination today with the opening of a London Vita Rooms venue. The temporary showcase is at 80, Oxford Street, and is open to the public from now until the handheld’s launch next week. As with the Manchester and Glasgow venues before it, the …

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What’s Out Today? w/e February 17th, 2012

Fighting fans have plenty to grapple with this week, thanks to the return of THQ’s popular MMA series. UFC Undisputed 3 continues the successful franchise by throwing in new events, new fighters and new modes. Also out this week is Tekken 3D Prime Edition (Namco Bandai), marking the fighting series …

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High Street lost 14 shops a day in 2011

5,268 shops were closed on the High Street last year, PWC and the Local Data Company have revealed. However, 5,094 shops were opened, leaving a difference of 174 fewer stores. It is the first time since the height of the recession that more shops were shut than opened. London suffered …

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One price for Vita and PS3 cross-platform games

Consumers who buy a PS Vita/PS3 cross-platform game, will be able to play it on both consoles for just one price. Motostorm RC, Ultimate Marvel vs Capcom 3 DLC, Hustle Kings, Top Darts, WipEout HD and HD Fury DLC for WipEout 2048 can be played across both of Sony’s consoles. …

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GamesAid Golf & Spa Day – only a few spaces left

Time is running out if you want to sign up for this year’s GamesAid Golf & Spa Day. There are only a few places left for the popular industry charity event, which will once again be held at The Grove in Watford on Thursday, July 12th. As always the golf …

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