MCV/DEVELOP News, events, research and jobs from the games industry
Big money being pledged on Q4 drive; Bethesda is reaching the mainstream There’s just a 16m difference between 2011’s big games marketing pot and 2010’s.With at least 165m set aside to promote the big Q4 games this year, you’d be forgiven for thinking we haven’t just come out of some …
Read More »Sledgehammer: Forget Battlefield, MW2 is the game to beat
Call of Duty developer Sledgehammer Games says its big adversary is Modern Warfare 2, not Battlefield. Studio head Glen Schofield has played down Modern Warfare 3’s rivalry with EA’s Battlefield 3, insisting his main focus is to live up to the 2009 FPS predecessor. We have a lot of respect …
Read More »GAME: Don’t forget about Q1, Q2 and Q3
The Q4 marketing blitz revealed by MCV this morning follows a slow six months for new game releases – so maybe the industry will learn its lesson for 2012. Certainly, GAME thinks things would be better” if new releases were spread out across the year. It strikes me that there …
Read More ȣ165m marketing bonanza to cheer up Christmas
The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …
Read More »Stories from the post-free world
The free model has been robustly proven, and it still has masses of potential, writes Mobile Pie's Will Luton
Read More »Zavvi.com sponsors Golden Joystick Awards
Online entertainment specialist Zavvi.com is the retail sponsor for Future’s GamesMaster Golden Joystick Awards. The firm is contributing over 1,000 worth of prizes and vouchers to accompany the retail sponsorship. We’re thrilled to be part of this year’s Golden Joystics Awards,” said Dominic Starkey, head of marketing at The Hut …
Read More »Develop appoints Freeman as editor
Will Freeman has been promoted to editor of MCV’s sister magazine Develop. He will drive the publication’s editorial direction and have day-to-day responsibility for the print magazine, reporting to editor-in-chief Michael French. London-based Freeman (pictured) joined Develop in December 2008 as staff writer and became deputy editor in March 2010.The …
Read More »Gabe Newell’s hypocrisy
Icon Games' Richard Hall-Whittall asks: If the Valve maestro is attacking closed platforms, why doesn't he lead by example?
Read More »Final assault for seven-month Battlefield campaign
EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught. Promotions for the Xbox 360, PS3 and PC blockbuster began back in March, despite the fact that the game isn’t due for release until October 28th.The firm is now upping the ante with fresh launch activity …
Read More »Xbox enters A League of Their Own
Microsoft has teamed up with Sky to promote Kinect Sports: Season Two. The sequel to the best selling Kinect game will sponsor the fourth season of Sky 1’s quiz panel show A League of Their Own, presented by Gavin & Stacey star James Corden. Microsoft’s director of Xbox and Entertainment …
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