MCV/DEVELOP News, events, research and jobs from the games industry
Standalone title to be released on XBLA, says Microsoft's Larry Hryb
Read More »Activision takes to the streets for MW3 invasion
EA may be off to an explosive start with Battlefield 3 but now Activision is rolling out the big guns in retaliation. Next Tuesday (November 8th) marks the arrival of this year’s biggest game, Call of Duty: Modern Warfare 3, and Activision is mobilising its full marketing force to ensure …
Read More »John Lewis joins MCV Retail Advisory Board
Department store giant John Lewis is the latest firm to join MCV’s Retail Advisory Board. Games buyer Robert Hennessy becomes the 19th member of the Board, which includes representatives from GAME, HMV, Asda, Tesco, Amazon, Play and GameStop. The RAB is an elite group of the trade’s top games buyers, …
Read More »OPINION: Zumba dances again
What’s the best way to announce a new game? A consumer press event like GAMEfest? Tease it through social channels? Book a specialist print reveal?Or how about a good old fashioned PR stunt? 505 opted for none of those this week, announcing that Zumba 2 is coming to the UK …
Read More »Indies: ‘Special editions for big retail chains are restrictive trade’
Limited edition games sold only in GAME and HMV are a restrictive trade practice, say indie retailers. This includes products such as the 59.99 Forza Motorsport 4 Limited Edition exclusive to GAME and Gamestation, and the Assassin’s Creed: Revelations Animus Edition – which is for sale in the UK only …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Further week-on-week growth (62 per cent) saw games and consoles ads produce 732 individual TVRs. …
Read More »Rising Star publishes free DoDonPachi strategy guide
There are few gaming experiences as challenging as a Cave shooter in full flow, so publisher Rising Star Games has chosen to give its fanbase a helping hand. Today marks the release of DoDonPachi: Resurrection on Xbox 360 and those wishing to familiarise themselves with the intricate scoring mechanics of …
Read More »Leaked video points to potential Modern Warfare 3 controversy
A leaked video from a cut-scene contained in Call of Duty: Modern Warfare 3 could well reveal some of the content that will likely spark tabloid controversy upon the game’s release next week. Though MCV will neither post the video now reveal critical plot spoilers, a brief description of the …
Read More »Call of Duty Elite delayed on PC
Just days ahead of the worldwide release of Modern Warfare 3, Activision has announced that its Call of Duty Elite service will not launch on PC alongside the game. Furthermore, it isn’t currently able to give an ETA. We’re as committed as ever to the PC, but the need to …
Read More »574 GAME and Gamestation stores prepare for MW3 midnight launch
Close to 600 branches of GAME and Gamestation will open their doors on the night of Monday November 7th for the arrival of Activision’s Call of Duty: Modern Warfare 3. A total of 574 stores will open at around 11:45pm on the night. As usual, GAME Oxford Street will be …
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